The above two terms in most cases, you will find them being used interchangeably. This has made most of the people not to distinguish whether there is a difference distinctly. Have a brief overview of what the two terms independently mean; user experience deals with how potential customers interacts with the marketing channels such as websites. It is measured as per how well the customer can get what he or she is looking for. This depends on how responsive and functional your site is. A poorly designed website will obviously have poor user experience while on the other side a site which is easy to manipulate as well as highly responsive will have an excellent user experience because it has a good design.
On the other side, customer experience is broader than just user experience. Have this analogy to get it right. Company X has a product Y. A client visits the site of firm X and quickly gets what he or she is looking for and closes the purchase. But when he uses product Y, he finds out that it did not meet his needs; he never got the utility which he was looking for. It can be said that product Y has a poor customer experience despite the interaction between the customer and the company’s site being excellent. This tells you that you have to combine the two to achieve remarkable marketing efforts. Get in touch with a user experience company to know more.
There are numerous advantages which come with the improvement of both user and customer experience. First, you will be in a position to improve customer satisfaction, lessen customer churn, improve customer advocacy and referrals, foster customer repeat as well as their loyalty to your company and its product. This is what results in increased revenue and sales besides being able to create a significant competitive advantage and most importantly build a stronger customer relationship. A combination of this is what makes a strong brand in the market.
This may look very easy task to achieve but is not. It requires someone with right skills on combining various elements of marketing as well as experience. Hence, when you are looking for consultancy services to enhance your customer and user experience, you have to work with the best. It should be a company which has helped firms similar to your achieve remarkable user and customer experience. Asking for their business portfolio will be a plus. Look up user experience labs for further details.